Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On Saturday March 15th PCMG is having its 3rd Annual ‘PCMG & Friends’ Concert at Delilah’s Front Porch in Austin, Texas 2-6pm. Music will be handled by DJ Iceberg and DJ Trac. The event will be hosted by Atlanta upcoming comedian E.Cole. This concert is sponsored by EFFORT Records, Kream Team LLC, Rocklan One Radio, Sound Lynk Studios, and Historically Black Since. Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954