The making of “Attention Is a Drug” — the historic remix from Tash featuring Sway, King T, Defari, Tha Liks, Xzibit, will.i.am, and Q-Tip.

Go behind the scenes as Tash brings together generations of West Coast hip-hop legends for a full-circle moment celebrating the legacy of The Likwit Crew, The Alcoholics, and the culture that shaped them.

From the original idea behind the record to rebuilding a classic sound with a modern twist, this documentary explores how “Attention Is a Drug” came together — from sample inspiration and Q-Tip’s blessing to the creation of an innovative visual experience powered by technology and AI.

Featuring conversations with Tash, Xzibit, King T, Q-Tip, will.i.am, Sway, and more, the film dives into the meaning behind the song’s message: our modern obsession with attention, social media, and the way technology shapes our lives.

Hip-hop has always been built on innovation — from turntables and samplers to the tools of today. “Attention Is a Drug” represents that evolution while honoring the artists and friendships that have lasted over three decades.