40 oz. Bounce & Whatever|Forever Present
The emergence of social media platforms such as Vine, Twitter and Instagram has made it incredibly easy for just about anyone to become a superstar in their own right. However, very few have been able to successfully finesse this arena into a well-known, long lasting and respectable brand. Joel Fuller of Bronx, New York, better known among his loyal followers as40oz Van, learned the power of social media haphazardly early on in his budding epochal career.
The New York City native’s social media accounts boast over 123,000 Twitter followers and almost 66,000 Instagram followers. Not to mention the thousands of Tumblr re-posts he receives for user-submitted photos of beautiful girls showing off their assets to which he then brilliantly injects his 40oz NYC fashion apparel collection. The engagement he receives on social media is nonetheless incredible and cannot be bought.
Utilizing Facebook, in 2009 Van launched the 40oz Bounce as a legion of exciting backyard, barbeque-esque parties in Washington Heights with about 25 of his friends, which then swelled to an unsurmountable 10,000 attendees in 2012. This surge in attendance caused one of the world’s busiest subway systems to shut down while NYPD helicopters swarmed the park.
So now they are bringing the party to Mezzanine…
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