HOW TIKTOK IS REWRITING THE RULES FOR EMERGING ARTISTS

TikTok is transforming the way artists make music — and the way the industry makes stars. Artists from every background, with or without industry backing, are using TikTok to amass global fanbases, and even launch cultural movements with their music. With over 200 million TikTok videos created using the Global Top 10 songs in 2024 — leading to over 8 billion Spotify streams — the platform has rewritten the rules of music discovery and promotion.

It’s more than just exposure; TikTok provides an interactive stage where artists and fans co-create moments. Emerging talents are building careers in real time, where a hit doesn’t come from major label push alone but from authentic engagement and community-driven content. Two artists leading this wave of breakthrough success are Gigi Perez and Malcolm Todd — each crafting deeply personal music that’s found massive resonance on the platform.

READ THE FULL STORY AT ROLLINGSTONE

Facebook

Views: 28

Reply to This

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Connect

Subscribe to E-Blast

WIN TICKETS

Earth, Wind & Fire
Friday, June 27 @ Greek Theatre, Berkeley

Macy Gray
Saturday, July 12 @ Palace of Fine Arts, SF

Thievery Corporation
Saturday, Sept 6 @ Fox Theater, Oakland

Yung Lean
Saturday, Oct 11 @ Fox Theater, Oakland

Members

Photos

  • Add Photos
  • View All

Latest Activity

TEAM BIGGA RANKIN posted a discussion

New Single: Chase Alexander "The One"

Viral Singer/Songwriter Chase Alexander Partners With Warner Music Group to Drop his new single "The One"Click Here to Stream/Download via Virdiko.comRecord Label(s): C/A Entertainment/Twenty Two Recordings/Warner Music GroupContact: AJ BurtonTikTok: …See More
yesterday
Tampa Mystic posted a blog post

Ottawa’s Taz Bentii Drops 11:11 Project & Gets prepared for Big Heff’s Streets Most Wanted Tour

Taz Bentii is a 20-year-old artist from Ottawa whose musical journey began just three years ago. In that short time, his sound has evolved rapidly, earning growing recognition within the hip hop community. Widely regarded as one of the most promising emerging talents from Canada’s capital, Taz recently collaborated with TV Gucci, a member of Drake’s OVO roster, further cementing his rising profile.Taz has already made his mark beyond Ottawa,…See More
yesterday
Editor's Pick posted discussions
yesterday
Olivia Perry posted blog posts
yesterday
realmuzik posted a discussion

Sentury Crowned #1 in the Nation with their Soulful Reimagining of “Only Human”

Houston based R&B group Sentury has triumphed in spectacular fashion, claiming the #1 spot on the Mediabase Urban AC Chart and #2 on Billboard Adult R&B Airplay with their breakout single, "Only Human.” This achievement not only crowns the 9x Billboard-charting group as the #1 record in the nation, but also signals the triumphant return of the R&B group to…See More
Saturday
Editor's Pick posted videos
Friday
Editor's Pick posted discussions
Thursday
Editor's Pick posted discussions
Wednesday
Tampa Mystic posted a blog post

Locked In and On the Rise: PartyBoi & Kristy Love Deliver Feel-Good Anthem with Twin Luv

Milwaukee-bred and Atlanta-based artist PartyBoi is turning up the love and energy with his latest single Twin Luv featuring Kristy Love. Released under PartyBoi Entertainment and produced by DubOnThaTrack, the record celebrates connection, loyalty, and hustle, all wrapped in a catchy hook that shouts: “Go twin, go twin, dats…See More
Wednesday
realmuzik posted a discussion

TAVE Returns With New Hit Single “BLOCK” ft. IDK

“BLOCK” is a powerful new single from Grammy nominated R&B sensation TAVE, featuring none other than acclaimed British-American rapper IDK and 13-time Grammy-nominated icon, Musiq Soulchild.“BLOCK” is a soul-drenched collision of hip-hop and R&B - a warm, nostalgic soundscape pulsing with honesty and intention.  The track challenges surface-level assumptions and…See More
Tuesday
Editor's Pick posted discussions
Jul 21
Editor's Pick posted discussions
Jul 19

© 2025   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service