UTA partner and powerhouse music agent JBeau Lewis breaks down the hidden work behind Bad Bunny, Karol G, and some of music’s biggest global moments, from Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G headlining Coachella. JBeau, arguably the most powerful agent in the music industry, reveals how top music agents, artist managers, and full-service teams build sustainable careers, why strategy matters more than chasing the biggest check, and what independent artists need to understand about touring, artist development, team building, and global growth.

JBeau and his team dominate the Latin music space in touring, which they identified early on was a thriving music genre. For aspiring music managers, executives, agents, and independent artists, this is a look inside how superstar careers are actually built. Simply put, a conversation like this doesn't come cheap.