SIR MIX-A-LOT
Sir Mix-A-Lot might be best known for Baby Got Back but, what most saw as a pop inspired track aimed at the mainstream was actually a song written about his distain for how Hollywood viewed & casted women of color in the 80s and early 90s. “Although there were exceptions (Phylicia Rashad, Diane Carrol, etc.) many women of color were cast as struggling prostitutes who doubled as police informants or streetwise single mothers struggling to make it in the ghetto and of course....maids.” -Sir Mix-A-Lot BGB was written in a way to poke at what were then the beauty police (Cosmo, Hollywood, TV, etc.) in way that would go almost unnoticed by those not hearing lines outside of “I like big butts”. By the time the powers that be figured it out, it was already #1 on the charts. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap’s great D.I.Y. success stories. Coming from a city — Seattle — which at that time had a strictly local Hip Hop scene, Mix-A-Lot co-founded his own record label, promoted his music himself, produced and mixed all his own tracks, built his own studio by himself and essentially pulled himself up by the proverbial American bootstraps. Even before Baby Got Back, Mix-A-Lot was a platinum-selling album artist with a strong following in the hip-hop community, known for bouncy, danceable, bass-heavy tracks indebted to old-school electro. Even though Mix had sold over 2million units on an independent label, it took signing with Rick Rubin’s Def American label — to carry him into the mainstream. With three straight platinum albums and a multi-platinum single, some still think he is a one hit wonder. Lyrically, his best material came after Baby Got Back.
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