Product fitness 80

“What would happen if we used 20% less materials and energy to make products?”

MUJI U.S.A. LIMITED will present Product fitness 80 exhibition at SOMArts Cultural Center (934 Brannan St.) in San Francisco from Friday, August 24^th till Thursday August 30^th, 2012. Admission is free to the exhibition.

After the March 11, 2011 earthquake and tsunami, and the subsequent nuclear disaster in Japan, those impacts are forcing people to reconsider lifestyles dependent on the excess consumption of resources.

Acting in unison with people thinking about their new styles of life, from August 24th to August 30th, MUJI will present Product fitness 80, an exhibition at SOMArts in San Francisco that calls for a reconsideration of the way in which MUJI addresses product design and product “fitness”.

The figure 80 reflects on what would happen if we were to make all products using just 80% of the materials and energy that we have been using to date.

MUJI constantly exercises self-restraint in the design and manufacture of its products, asking itself “is this necessary?” or “is this going too far?”

Product fitness 80 reflects MUJI’s belief that a little restraint will change our life and the world.

SOMArts Cultural Center

Gallery Hour: 

Weekdays 10am-6pm / Sat 11am-5pm / Sun 10am-4pm

On the final day Thursday, August 30th, hours will be reduced, 10am–3pm

Free Admission

For more information, please visit: http://www.muji.us/fitness80/