Jorja Smith's label FAMM has criticised the similarities between her vocals and the AI-assisted vocals used in viral TikTok track 'I Run'.
Created by English producer HAVEN. (AKA Harrison Walker) and Waypoint, real name Jacob Donaghue, 'I Run' has been at the centre of controversy over its use of AI, having been removed from streaming services several times despite garnering over 1.95 billion views across over 503,000 TikTok videos.
While the UKG-inspired track features the producer's own vocals, manipulated using AI to sound feminine, the track was issued with takedown notices claiming it breached copyright for "impersonating" Smith, preventing it from entering the charts in the US and UK, BBC News reports.
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