In this clip of The Manager’s Playbook, Ray Daniels and I unpack the real difference between pop and urban splits and why the same work can mean wildly different paychecks.

We dive into a case study involving a triple platinum record and break down how much each contributor actually earned. From understanding producer and publishing cuts to the strategic realities of deal-making, this conversation is a must for anyone navigating the business side of music.

We also explore Lizzo’s early career moves, the identity challenges she faced, and why connecting with the right audience matters more than ever.

Simply put, a conversation like this doesn’t come cheap.