The best Marketing Strategy involves developing your Branding Strategy and Building Your Brand. Why do I call my company Image & Branding? Because you must develop a Brand that establishes an Image consistent with your company’s unique value. When Branding and Marketing, you should be focused on selling the benefit. Ask yourself the following questions to help you develop a strategic Brand Identity that will highlight your company’s unique value.

  1. Is Your Business Concept Defined? Your Business concept is a brief, clear statement of the specific type of products/services you provide. What you do for clients must be crystal clear for the purposes of a Marketing Strategy. For example, rather than stating you are a Branding Consultant, specify that you are a Branding Consultant specializing in establishing women owned businesses as major name brands.
  1. Who is Your Target Market? Rather than casting your net far and wide, have a niche. This allows you to tailor your products/services to your clearly defined target market. For example, you target market is not just small or medium size businesses, but it’s women owned businesses. Or perhaps it’s women owned businesses in a particular geographic area.
  1. Who Are Your Main Competitors? While there is plenty of business to go around, it is still an important part of your Marketing Strategy to identify who else provides the products/services within your niche. Review their business Image (website, blog, methods of doing business etc) and determine how your business is distinguished from theirs.
  1. What is Your Unique Value Proposition (UVP)? Your UPV is the value/benefit that clients receive from your business and your business alone. For example, you may include more in a given package than other businesses in your niche. Or maybe, you make yourself more readily available to your clients making it more convenient for clients to work with you. Your UPV is one of the most crucial aspects of your Marketing Strategy.
  1. What is Your Fresh Marketing Strategy?You want to market to a brand new audience. There are several marketing options including maximizing your online marketing, blogging, complete and active profiles, pages, ads on social media, digital business cards, online and offline networking, and phenomenal promotional events. Clients work with me to discuss fresh ways to promote their business.
  1. Don’t Have the Time? Executing the plan is the hard part. Some of my clients simply hire me to do what I just taught you here and the many other things I couldn't cover in this article. My company uses various marketing tools (Social Media, PR, Event Management, and Community Relations) to provide exposure and create more business for your company. See some of our Branding events on Facebookand find out about opportunities for your business. Please Like our page here!

So there you have it! Some questions to help you get the ball rolling on establishing your Brand Identity and having a killer Marketing Strategy, instead of a Marketing Strategy that’s Dead. Enjoy!Italina Linkedin

Build your Brand. Build your Business.

Views: 54

Facebook

Comment

You need to be a member of True Skool Network to add comments!

Join True Skool Network

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Connect

Subscribe to E-Blast

WIN TICKETS

Earth, Wind & Fire
Friday, June 27 @ Greek Theatre, Berkeley

Macy Gray
Saturday, July 12 @ Palace of Fine Arts, SF

Thievery Corporation
Saturday, Sept 6 @ Fox Theater, Oakland

Yung Lean
Saturday, Oct 11 @ Fox Theater, Oakland

Members

Photos

  • Add Photos
  • View All

Latest Activity

realmuzik posted a discussion

Sentury Crowned #1 in the Nation with their Soulful Reimagining of “Only Human”

Houston based R&B group Sentury has triumphed in spectacular fashion, claiming the #1 spot on the Mediabase Urban AC Chart and #2 on Billboard Adult R&B Airplay with their breakout single, "Only Human.” This achievement not only crowns the 9x Billboard-charting group as the #1 record in the nation, but also signals the triumphant return of the R&B group to…See More
4 hours ago
Editor's Pick posted discussions
11 hours ago
Editor's Pick posted videos
yesterday
Editor's Pick posted discussions
Wednesday
Tampa Mystic posted a blog post

Locked In and On the Rise: PartyBoi & Kristy Love Deliver Feel-Good Anthem with Twin Luv

Milwaukee-bred and Atlanta-based artist PartyBoi is turning up the love and energy with his latest single Twin Luv featuring Kristy Love. Released under PartyBoi Entertainment and produced by DubOnThaTrack, the record celebrates connection, loyalty, and hustle, all wrapped in a catchy hook that shouts: “Go twin, go twin, dats…See More
Wednesday
realmuzik posted a discussion

TAVE Returns With New Hit Single “BLOCK” ft. IDK

“BLOCK” is a powerful new single from Grammy nominated R&B sensation TAVE, featuring none other than acclaimed British-American rapper IDK and 13-time Grammy-nominated icon, Musiq Soulchild.“BLOCK” is a soul-drenched collision of hip-hop and R&B - a warm, nostalgic soundscape pulsing with honesty and intention.  The track challenges surface-level assumptions and…See More
Tuesday
Editor's Pick posted discussions
Monday
Editor's Pick posted discussions
Jul 19
Editor's Pick updated an event
Thumbnail

Phutura featuring Egyptian Lover, DJ Babu (Beat Junkies), Double Peas, 45 Sessions crew at Public Works, SF

July 26, 2025 at 9:30pm to July 27, 2025 at 2am
SATURDAY, JULY 26 Public Works & Platurn Productions bring youPhuturaFeaturing Egyptian Lover DJ Babu (Beat Junkies) + Double Peas (Las Vegas) headlining with support from The 45 Sessions crewGold Digger Records vinyl mart & Roll Up Gallery art show (starts at 4pm)@ Public Works, 161 Erie St., San Francisco 9:30pm -…See More
Jul 19
realmuzik posted a discussion

Lil Mike Drops Highly Anticipated Single “Weight Up”

Michael Jones, who goes by the family given name Lil Mike, is a hip hop artist born and raised in Anderson, Indiana. Making his debut as an up and coming artist, the Indiana native quickly took a strong passion to music at the age of 11 or 12. He soon surfaced his unique and experimental sound with hip hop. With influences like 50 Cent, Lil Wayne, Andre 3000, Tupac,…See More
Jul 18
Tampa Mystic posted a blog post

Money Stacks Drops Gritty New Single “Cold Dayz” from Upcoming Album ‘Back To Da Streets 7’

Harlem’s own Money Stacks returns with powerful storytelling and raw lyricism in his latest single “Cold Dayz,” released on March 7, 2025. Produced by Alfastarbeats and engineered by Dan.Akill, the track dives deep into the harsh realities and emotional weight of past struggles, the kind of memories that shaped the artist’s path. With the opening bar setting the tone, “Cold Dayz” captures the pain and truth poured from pen to pad. It’s a reflective piece, not just music but art carved from…See More
Jul 18
Editor's Pick posted discussions
Jul 18

© 2025   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service