“ Being in New York I learned early that havin’ skills was not enough… You can’t expect other people to ‘put you on’ so I decided to do it myself . My dream is to focus on the skills and not the image…”
Just Jay Founder
~ Disk Jock for 16 years
~ Event Promoter for 13 years
~ Event Planner for 13 years
~ Producing for 12 Years
~ Emcee for 13 years
“I grew up hella’ poor …there’s not much to tell.”
There is a lot to be said about motivation. Managing not to get caught up in the hum of the streets. Managing not to waste your talent. “I always wanted more…” With a gift to recognize and create great music, to help artists and musicians to put their music to beats that enhance, titalate, and stimulate the senses…he was driven.
Just Jay began DJ’ing ’91 and has never looked back since. He started because of his love of breakbeats “I sat at a drum set when I was like four…the guy that owned it saw I liked beating on it so much that he gave me a set of bongos…I still have them to this day…I guess that’s what I liked about breakbeats…the drums.” From there he got into funk , disco and underground hip hop. A taste for artists such as Africa Bambatta (one of the original pioneers of hip hop), Biz Markee, old school artists such as James Brown, Prince and Steavie Wonder , as well as Jimi Hendrex and Janes addiction, has created in Just Jay, a beatmaster with an ability to create a dope beat. He was also influenced by DJ Kool Herc, DJ Jazzy Jay, Run DMC & the great Jam Master J.
“The ability to express the inner sanctom of my soul is what makes me love mixing and making beats.”
As he progressed with his art he found that artists and companies were willing to work with him, listen to him and let him plan & promote shows because they believed he had the talent to deliver. He did deliver time and time again. Beginning in ’94 he planned and promoted shows in Boston & Manhattan and over time all over the country. The exposure he had with artists and companies started him on the road to collaberations with individuals that desired that he put his mark on the production of their music. This led into producing in ’95. “…it took me many years to aquire my own personal home studio.”, the artist says and he was struck on the first taste. He recongnized he had an ear for what people wanted to hear as a dj and made the natural progression into making what he was playing. Although influenced heavily from the bourough of Brooklyn, his travels through out the world continue to add to the diversity in his production and DJ style.
”If you want something, you gotta’ go out and get it, don’t expect it to come to you.”
It was a lesson he learned well in New York City, and he carried it with him through out his travels. It is also what caused him to found Uban Umpires. The day came when he had to decide if he would conform or create. Conform to the cookie cutter “commercial” type trends that are fleeting and not timeless in the least and bend his artistic will creating substandard beats and “simple” mixes that would simply do the job, or create music that would shame those producing “fabricated” beats and mixes and encourage the return to the “art form”. Just Jay chose to create. What he created was a revolutionary company that combinded the neccesity for musical beats (needed in industries from music to commercial to movie production), with the ability to creat a bridge between corprate and industry intrests. A company that can handle everything from production to marketing and specializes in mutually benificial mergers. He hand pickes every individual that his clients will be engaged with and strives to continously deliver above expectations. He has begun creation of the future and under his gaze it is looking beyond promissing.
yo man- indeed- B2Breakers was off the nutso!
HAPPY pre-BIRTHDAY! I'd love to come through but I'll be riding my bike to LA... we leave this Sunday for Aids-Lifecycle...
have a great one & hope to see ya soon...
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