There's an old saying: Rap is something you do; hip-hop is
something you live. No truer words have been used to describe this
music and culture. And no individual more truly embodies the second
part of this maxim than DJ Premier-turntable technician, producer,
and now, record label founder. Borne out of his daily operation to
restore skills, soul and integrity to hip hop (ingredients that
have been sorely neglected in recent times), Year Round
Incorporated, DJ Premier's very own independent record label, is
finally now a reality.
"I've always felt that it's important to have a name-whether it's
my publishing, production company or email address-that has some
real meaning to it," says Premier of how he christened his imprint.
"'Year Round' describes me fully because I'm always working."
Though Premier is renown as both a member of one of hip hop's most
respected groups, Gang Starr, and one of modern music's top aural
architects, there's an equally valuable if less celebrated aspect
to his tireless work: championing new and unheralded talent. Preem
has been a crucial figure in the early development of some of rap
music's modern legends specifically, the Notorious B.I.G., Jay-Z,
and Nas when all were still relatively unknown, emerging artists,
and went on to collaborate on classic records with each. He's
brought light to such other well-respected acts as Freddie Foxxx,
Heather B, G-Dep, and M.O.P. well before other producers and DJs
were willing to take chances on them. And he continues to seek out
new underground records with an honest enthusiasm and passion that
few of his peers possess. It's in this spirit of breaking rap
music's significant voices of tomorrow that Year Round Incorporated
carries its mission.
Explains Preem: "Nobody cares about developing the artists when
they come up anymore. It's not healthy for the game of rap. But
instead of crying about it, we're doing something about it by going
in the studio and banging out some joints that nobody can front on.
Lately, I've been doing tracks for a lot of cats that normally
couldn't really afford me, but have enough potential to deserve a
track from me. With Year Round [Records], I'm focusing on these
kinds of artists-the ones who are really gonna be a force to be
reckoned with; all these little shiny cats out now are not gonna be
able to hold a stick to them."
Tribe Divine presents reggae in the Mission with Ryan The Operator & Jah Cuzzi (live/8 pm), followed by my set (10-midnight) at Dahlia Lounge (1799 Mission Street, San Francisco) / 21+ / Free See More
Louisiana's fan favorite Hip Hop duo Undeniably Genuine announce the release of their new project 'Heart Of The City.' The 10-track mixtape comes with production by The Real DJ Spins and features Scraplron and BFMG. The duo offers listeners a chronicle of their resilience, unity, and unyielding authentic in the face of adversity. Stream 'Heart Of The City' mixtape and…See More
ENTER TO WIN A PAIR OF TICKETS. WINNER WILL BE DRAWN RANDOMLY AND ANNOUNCED 2 DAYS PRIOR TO EVENT. SATURDAY, JULY 6The JUST RE'D UP TourYGDoe BoyDJ Vision@ Fox Theater, 1807 Telegraph Ave., OaklandDoors: 7:00 PM / Show: 8:00 PM…See More
August 17, 2024 at 11am to August 18, 2024 at 10pm
Sat Aug 17th & Sun Aug 18th, 2024 20TH EMERALD CUP FESTIVAL One of the largest and most prestigious cannabis competitions in the world and California’s premier consumer cannabis culture event. Taking root in Oakland: Emerald Cup’s 20th anniversary festival site spans across the historic and newly renovated Henry J. Kaiser Center for the Arts at Lake Merritt, Oakland…See More
Heating Up the Summer SceneAs the summer hits its peak, a new anthem emerges from the vibrant and competitive world of hip-hop. TwoRStarr, the dynamic artist hailing from Philly's south side, has just dropped her latest single, "WTM (Where The Money)," and it's set to ignite dance floors and playlists across the nation. With this infectious track, TwoRStarr is poised to take her place as the next big female hip-hop star.Bold and Unapologetic"WTM" is a powerful declaration of financial…See More
Buffalo rapper & Black Forbes Entertainment CEO, Saint Soprano, unveils his latest video "What's That Aroma" produced by DJ Cash (EPMD Manager). The single is taken from Soprano's forthcoming album titled 'Don't Forget To Hustle." The indie artist is also nominated for several awards for this year's 716 Music Awards, cast votes below. Soprano, or coined as The Pot…See More
August 17, 2024 at 11am to August 18, 2024 at 10pm
Sat Aug 17th & Sun Aug 18th, 2024 20TH EMERALD CUP FESTIVAL One of the largest and most prestigious cannabis competitions in the world and California’s premier consumer cannabis culture event. Taking root in Oakland: Emerald Cup’s 20th anniversary festival site spans across the historic and newly renovated Henry J. Kaiser Center for the Arts at Lake Merritt, Oakland…See More
August 17, 2024 at 11am to August 18, 2024 at 10pm
Sat Aug 17th & Sun Aug 18th, 2024 20TH EMERALD CUP FESTIVAL One of the largest and most prestigious cannabis competitions in the world and California’s premier consumer cannabis culture event. Taking root in Oakland: Emerald Cup’s 20th anniversary festival site spans across the historic and newly renovated Henry J. Kaiser Center for the Arts at Lake Merritt, Oakland…See More