In this clip of The Manager’s Playbook, Mag Rodriguez unpacks the rise of LaRussell, an artist, entrepreneur, and early believer in the EVEN platform.

LaRussell didn’t just join EVEN. He became its first artist and one of its most powerful case studies. What started with skepticism turned into a breakthrough: $27K in hours, $100K in a month, and a model that proved direct-to-fan can be both scalable and personal.

This conversation is about more than numbers. It’s about betting on yourself, using technology to shift the rules, and showing what’s possible when the artist is in control.