Hailing from Los Angeles, California, Pure Luxury is one of the hottest young artists in LA. He began his musical career as a classically trained guitarist, playing at venues like the House of Blues at just 12 years old. He started producing for local rappers in highschool but quickly realized that he belonged in front of the mic, not behind the boards. In 2018, Lux relesed his breakout viral hit in his single “Not Yo Nigga”, which has garnered millions streams and has been turned into memes, gifs, and reaction videos. In 2019, Pure Luxury released his debut mixtape “The pLAy Book” which made waves again on social media. Pure Luxury also spent time touring with YG on his Stay Dangerous Tour (watch the Tour Recap here: https://www.instagram.com/p/BvAk9H-HLnM/?utm_source=ig_web_copy_link) as well as performing at festivals like Day In Vegas (watch the Day in Vegas recap here: https://www.instagram.com/p/B4drIrWp0Kl/?utm_source=ig_web_copy_link). His hit making ability, exciting performances, pristine visuals, and unwavering swagger make Pure Luxury stand out in the new LA... and he’s just getting started.