Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
If you’re earning publishing income, make sure you’re collecting all of it.
KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9...
Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook
Lecrae built an empire between faith and hip-hop.
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Lecrae to unpack how he navigated the divide between mainstream hip-hop, Christian rap, gospel music, and the music industry’s need to categorize artists.
Lecrae breaks down how Reach Records became a fully independent label after being rejected by both hip-hop and gospel labels, how he built direct-to-fan momentum through touring, churches, and community, and what independent artists, managers, and music executives can learn from the Christian music business.
We also get into artist development, Christian radio, payola, building a healthy team, running a 20-person company, balancing CEO vs artist decisions, podcasting, media expansion, and what it really takes to build infrastructure when the industry doesn’t know where to put you.
A must-watch for independent artists, artist managers, music executives, Christian hip-hop fans, and anyone building a career outside the traditional music business system.
Simply put, a conversation like this doesn't come cheap.
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Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more
Marcos Valle
Tuesday, July 28 @ UC Theatre, Berkeley
Moonchild
Wednesday, July 29 @ UC Theater, Berkeley
DMC USA Finals 2026
Saturday, Aug 8 @ The Midway, SF
Thee Sacred Souls
Saturday, Aug 15 @ Greek Theatre, Berkeley
Erykah Badu
Sunday, Sept 27 @ Greek Theatre, Berkeley
Jungle
Wednesday, Oct 7 @ Greek Theatre, Berkeley
Hugel
Saturday, Nov 7 @ Greek Theatre, Berkeley
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