The visual for Kanye West DONDA track “Heaven and Hell” premiered last night on ESPN during the NCAA football championship game.
Last night, Kanye West (now ‘Ye’) gave ESPN viewers a look into the dark side. During the College Football Playoff National Championship, the rapper premiered a visual for “Heaven and Hell,” the first music video from his 2021 album DONDA. (Which you could watch here.)
Although the album was released last August, “Heaven and Hell” extended its relevancy, as the visual doubled as a ad for West’s new Yeezy Gap black hoodie. In his Instagram story, West shared his excitement with viewers saying “Our first yzy gap commercial. Mama we did it.”
Exclusively on the Yeezy Gap website, the hoodie–in both black and blue–adult sizes can be purchased for $80, while kids sizes are going for $60. Made from 100 percent cotton, hoodies are expected to ship 4-8 weeks after purchase.