Reggae’s longstanding tradition of using music to inspire social change takes center stage as Jamaican icons Buju Banton and Protoje join forces with Grammy-winning singer-songwriter Cocoa Sarai on “Oh My,” a powerful new collaboration connecting mental wellness, environmental consciousness and collective responsibility.

Released October 10 in recognition of World Mental Health Day, the record serves as the second single from the forthcoming Conscious Planet EP, an initiative supporting the global Save Soil movement. Executive produced by multi-platinum, Grammy-nominated producer WondaGurl, the project brings together international artists committed to using music as a platform for cultural awareness and environmental action.

Opening with Buju Banton’s declaration, “It’s a cry to humanity,” the record immediately establishes its purpose beyond entertainment. Cocoa Sarai delivers the thought-provoking refrain, “Elevate the mind before the body gone,” emphasizing the importance of mental wellness, compassion and looking out for one another before it’s too late.

Protoje reinforces that message with “It’s all love no enemies,” while Buju’s unmistakable voice calls for unity, redemption and a renewed sense of responsibility toward humanity. Together, the three artists deliver a record that draws from reggae’s socially conscious foundation while addressing issues affecting communities worldwide.

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