BY PAUL MEARA • AUGUST 5, 2019
Big K.R.I.T. released his latest solo studio album K.R.I.T. IZ HERE last month. The campaign began with a title track video that put the MC/producer’s former major label in the cross-hairs, visually equating artist bidding wars to slave auctions. K.R.I.T. has done it on his own, and never relied on gimmicks, controversy, or tools beyond quality music to climb Rap’s symbolic Mt. Olympus. He kicks his latest freestyle from that proud place of experience and understanding.
Krizzle appeared on Los Angeles’ Power 106 show L.A. Leakers to spit some serious bars, and he did so with palpable passion. “I woke up in a game with songs soundin’ the same / Flows soundin’ the same, I thought I knew who it was / Gladiator sport, like all they want is the blood / Shootouts over the ‘Gram for likes, that’s all it was / The fight was just the buzz, the album is comin’ up / The chains overlap, like we ain’t blingin’ enough / The cars that we drove were only for videos / And the budget came back like, ‘Ni**a, what the f*ck!’ / Streams doesn’t really mean cream / Platinum, but still broke, like what-the-f*ck-does-that-mean?” he spits, sympathizing with the facade.
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