Bass Player Clint “Payback” Sands Rallies Hip Hop Pioneers for Check Your Risk Campaign for Diabetes Awareness Month
New York, NY - Chuck D and Flavor Flav of Public Enemy, Coolio, Kid Frost and the Dogg Pound’s Kurupt are just a few of the hip hop pioneer veterans who responded when bass player/ music producer Clint “Payback” Sands reached out to his friends, inviting them to sound the alarm and participate in the “Check Your Risk” (CYR) awareness campaign for National Diabetes Awareness and Prevention Month in November. (Photo: Clint "Payback" Sands and Flavor Fav)
New York, NY - Chuck D and Flavor Flav of Public Enemy, Coolio, Kid Frost and the Dogg Pound’s Kurupt are just a few of the hip hop pioneer veterans who responded when bass player/ music producer Clint “Payback” Sands reached out to his friends, inviting them to sound the alarm and participate in the “Check Your Risk” (CYR) awareness campaign for National Diabetes Awareness and Prevention Month in November. The campaign, an initiative of Marci Kenon, founder of the New York-based Preventive Lifestyle Assistance Network (PLAN), alongside Alicia Hollins, founder of The Eight, a Riverside, CA based community service organization, was originally launched in November 2020, in an effort to break the chains that type 2 diabetes has on members of underserved communities. CYR encourages prevention with a quick online survey. The free “Check Your Risk” assessment can be taken at https://www.checkyourrisk.org/survey.
 
Actor Keith Robinson (“Dreamgirls”), rappers Ms. Toi, Spice 1, and Dana Dane are also a sampling of the many artists that joined the campaign effort and sent their video appeals. Participants DJ/producer Battlecat and lyricist Kokane shared stories of their struggles and triumphs in combating this lifestyle disease plaguing Blacks and Latinos throughout the country. New York City mayoral candidate Eric Adams gave support to the 2020 inaugural launch by providing a webinar hosted by The Eight and PLAN, the organizations run by Hollins and Kenon, respectively.
Check Your Risk with Clint "Payback" Sands & Friends
“Thirty-four million people in the United States have diabetes,” laments Clint “Payback” Sands, who has played bass on numerous rap albums for artists including Ice Cube and Snoop Dogg, noting recent stats from the Centers for Disease Control and Prevention (CDC) site. In his promotional video for the new CYR campaign, he further reveals, “One in five don’t even know if they have it. I have type 2 diabetes. I was lucky. I only lost some toes. Hip-hop legend Biz Markie recently lost his life to complications related to type 2 diabetes. Knowing your risk can save your life.”
 
The CYR video promotion seeks to encourage respondents to anonymously answer online eight questions devised by the CDC. They are then recommended to go for an annual exam that includes blood work and to take the results with them. They can also choose to be directed to online prevention programs and health challenges to assist them with proper nutrition, a variety of exercise programs, and the daily support and accountability they need to thrive.
“While working with the CDC’s National Diabetes Prevention Program (NDPP), a couple of things became clear immediately,” says Marci Kenon, a Harlem-based certified lifestyle coach and fitness trainer who has personally stayed a step ahead of a 2012 prediabetes diagnosis. “People do not know they have prediabetes and type 2 diabetes. Both are preventable and reversible through positive lifestyle changes in diet and exercise. I have been amazed by the health transformations of clients who have completed PLAN’s DPP classes. But too few people know about these prevention programs and have access to them. We are trying to change that.”
The Eight’s Alicia Hollins, who recently shed over 100 pounds and has spent years serving the needs of marginalized families in California’s Riverside county adds, “What people don’t know about their personal risk can hurt them. We know the power of influencers to aid in our mission to eradicate diabetes. With the help of a growing number of celebrities and corporate leaders, we are looking to reach far more people in underserved communities this year. Perhaps, we’ll even reach our one million goal!”
Take the Check Your Risk survey at https://www.checkyourrisk.org/.
 
 
Check out Clint “Payback” Sands and his celebrity friends at https://youtu.be/7lqs5lAHLbI and https://youtu.be/YqCPkBad_cQ.

For more information on PLAN and The Eight, go to https://www.joinplanglobal.com/ and https://www.theeight501c3.org/contact.
Jazzmyne Public Relations
Jazzmyne Public Relations brings a uniquely personal, yet substantive approach to the vast world of public relations. Specializing in publicity, media management and management consulting for over 30 years, the firm has been recognized nationally for its successfully impactive media campaigns .

Views: 56

▶ Reply to This

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Subscribe to E-Blast

WIN TICKETS

Shabazz Palaces
Friday, May 1 @ The Chapel, SF

Juvenile
Friday, June 5 @ Fox Theater, Oakland

Khalid
Friday, June 26 @ Greek Theatre, Berkeley

Thee Sacred Souls
Saturday, Aug 15 @ Greek Theatre, Berkeley

Jungle
Wednesday, Oct 7 @ Greek Theatre, Berkeley

Connect

Featured Content

SNOOP DOGG BRANDED A 'SELLOUT' FOR TRUMP BALL PERFORMANCE AFTER SLAMMING MAGA RAPPERS

Did You Know Elvis Presley Was A Music Thief? 10 Times The “King of Rock & Roll” Stole From Black Artists

Celebrate The Life Of Zumbi [A J.PERIOD Tribute Mix]

100 DJs to Follow on Twitch: The Ultimate Guide

Exclusive Interview: DJ QBert Clears the Air After Controversial Tweets [VIDEO]

Bay Area DJ, Lazyboy Wins Redbull 3Style Nationals. Watch His Set Here

GRANDMASTER FLASH BECOMES FIRST DJ TO WIN “NOBEL PRIZE FOR MUSIC”

The Music Industry Is Literally Brainwashing You to Like Bad Pop Songs — Here's How

9 RAPPERS WHO PRETENDED TO BE RICH, BUT WERE ACTUALLY FLAT BROKE

How One Generation Was Single-Handedly Able To Kill The Music Industry

Featured Videos

Cypress Hill: Insane in the Brain (Documentary)

Nas & DJ Premier - "GiT Ready" (Official Video)

T.I. - LET 'EM KNOW (Official Video)

Jill Scott: Tiny Desk Concert

How Did Epstein Make His Fortune? "He Stole It," Finds NYT Investigation

Members

Photos

  • Add Photos
  • View All

Latest Activity

Tampa Mystic posted a blog post

Michael J launches Purpose Driven Radio

Michael J award winning brand strategist and CEO of Billboard Center is on a mission. After the recent loss of his Father, Michael J was inspired to create a platform via radio for Gospel Rap and Inspirational Artist. The purpose of the show is to give listeners a 30 minute window where they get hear a positive message thru hip-hop music but also receive words of encouragement from Michael J. The goal of the show is about keeping people inspired even in life struggles and difficulties. During…See More
17 hours ago
0 Comments
realmuzik posted discussions
yesterday
Editor's Pick posted discussions
yesterday
Donte Harrison is attending Editor's Pick's event
Thumbnail

Shabazz Palaces (WIN TICKETS) at The Chapel, SF

May 1, 2026 from 9pm to 11:30pm
ENTER TO WIN A PAIR OF TICKETS. WINNER WILL BE DRAWN RANDOMLY AND ANNOUNCED 2 DAYS PRIOR TO EVENT. Friday, May 01, 2026Shabazz PalacesThe Chapel 777 Valencia Street, San Francisco, CADoors: 8:00PM | Show: 9:00PMAll Ages.>> BUY TICKETS…See More
yesterday
0 Comments
Editor's Pick posted videos
Thumbnail
Thumbnail
Thumbnail
9 more…
Thursday
Editor's Pick posted discussions
6 more…
Wednesday
An event by Editor's Pick was featured
Thumbnail

20 Years of Donuts with DJ Dez Andres (Slum Village) at Mad Oak Bar, Oakland

May 3, 2026 from 3pm to 10pm
SUNDAY, MAY 3 20 Years of Donuts withDJ Dez Andres (Slum Village)with DJ heyLove*, Max Kane, DJ Traps, DJ Osé, and SETI-X (MC-Host)@ Mad Oak, 135 12th St., Oakland 3:00PM-10:00PMBUY TICKETS  See More
Wednesday
0 Comments
Editor's Pick posted an event
Thumbnail

20 Years of Donuts with DJ Dez Andres (Slum Village) at Mad Oak Bar, Oakland

May 3, 2026 from 3pm to 10pm
SUNDAY, MAY 3 20 Years of Donuts withDJ Dez Andres (Slum Village)with DJ heyLove*, Max Kane, DJ Traps, DJ Osé, and SETI-X (MC-Host)@ Mad Oak, 135 12th St., Oakland 3:00PM-10:00PMBUY TICKETS  See More
Wednesday
0 Comments
realmuzik posted a discussion

What Will J.T. Hiskey Perform Opening for Blueface? Here’s Our Prediction

Expect “100 Grand” to shake the room, newer records from The Summer Tape 2 to show up, and maybe a few unreleased cuts designed specifically for these Blueface crowds. Hiskey’s sets tend to move fast and hit hard, balancing party records with rawer street-leaning material. If past shows are a clue, this won’t be a low-key opener.See More
Wednesday
0 Comments
TEAM BIGGA RANKIN posted a discussion

New Music From Von Barz titled" All or Nothing"

All or Nothing is a relentless anthem about rising to the top with no excuses, overcoming every obstacle, proving hunger, resilience, and determination to define success.Click Here to Stream/Add to Spotify Playlists…See More
Tuesday
0 Comments
UrbanElite PR posted a blog post

New Audio & Video - Tone Chop & Frost Gamble "Gawdbrovas Connect" ft Grea8gawd

Just ahead of the release of their new album 'Beautiful Foundations' on May 15th, Upstate NY rapper and producer duo Tone Chop & Frost Gamble deliver the fourth single "Gawdbrovas Connect". A celebration of their own partnership stretching over three decades, the album includes those with whom they've built over the years by way of the specially invited guest…See More
Tuesday
0 Comments
Editor's Pick posted discussions
Monday

© 2026   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service