I went to hip hop’s 50th birthday party, and all I got was a collection of insipid lists. And a new Sprite commercial. To be fair, there were also the usual puff pieces. The New York Times detailed “How Hip Hop Conquered the World.” But I’ve been with it almost every step of the way, and have witnessed hip hop less as conqueror than conquered. At best, it was absorbed into the world—and here the “world” means mainstream America. Hip hop assimilated. And that always comes at a cost.
Hip hop at 50 is dealing with that cost; it has reached its midlife crisis. It took the corporate job, bought the Ferrari, left its family, and hit the dating apps. It found new crowds, and is still going out to the clubs, but no one has the heart to tell it that just maybe it isn’t the coolest motherfucker in the room anymore. It has also done the lamentably cliché thing of veering conservative as it aged. There’s a fascinating story to be mined from this mid-life crisis—but few are telling it.
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Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more
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