Most reggae fans became acquainted with Richie Spice in 2004 when his single "Earth A Run Red" began its ascent on the charts, first in Jamaica, then internationally, ultimately emerging as one of the years biggest hits despite being more than four years old! "Earth A Run Red" was originally featured on Spice's debut album Universal released by the Cambridge, Massachusetts based label Heartbeat Records in 2000. At that time, Spice was a lone reggae soldier armed with an arsenal of well crafted lyrically uplifting tunes, but without supporting troops, he found it difficult to advance towards the professional frontline. "The songs were there but they weren't getting any promotion," Spice recalls, "and with just me going out there singing them, it was like one man against the world."

In early 2004 Spice signed with 5th Element, a Kingston based management company/record label and they began a vigorous promotional campaign for "Earth A Run Red" in Jamaica, which resulted in the song's steady rotation on the airwaves and` in the dancehalls. A subsequent video brought even greater visibility to Spice's career and it wasn't long before he became one of the most sought after artists for stage shows across the island. Additional hit tunes including the ominous "Folly Living (Blood Again)", the haunting "Ghetto Girl" and the resounding hymn to herb "Marijuana" were featured on Spice's debut album for 5th Element Records "Spice In Your Life" which earned unanimous critical praise. The Los Angeles Times broadened the accolades, citing it as one of the year's ten best albums of any musical genre and in Jamaica, The Observer newspaper honored Spice as artist and vocalist of the year.

Spice's career has continued to soar as a result of his enthralling live performances (Billboard Magazine ranked him among the top six performers at Reggae Sunsplash 2006) and a succession of hits that have resided in the upper tiers of the reggae charts. As a means of expanding Spice's international fan base, he joined forces with VP Records where they cooperatively released the ongoing series of Spice's albums "In The Streets to Africa" 2007 with his romantic boom shot 'Brown Skin', "Gideon Boot" 2008, with Bobby 'Digital' Dixen from Brickwall Music, which featured chart topping hits like 'World Is a Cycle', Let's Go alongside German Reggae Icon 'Gentleman', a continuation of his previously herb anthem Marijuana: 'Wrap Up A Draw' and 'Plane Land'.