Ludacris knows that rap is essentially a man’s world -- and the three-time Grammy winner is doing something about it. On his eighth album, the multi-platinum rapper wanted to level the playing field a bit, so he crafted "Battle Of The Sexes," a spirited collection that gives men and women equal billing.

Ludacris’ career can best be described as remarkable. He has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up," "Get Back," "Number One Spot" and "Money Maker," all of which had imaginative videos that accented Ludacris’ far-reaching imagination and his willingness to stretch the boundaries of what rap videos should look and feel like. With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers.

This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His acclaimed performances in film (Crash, Hustle & Flow) and television (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The recently launched Conjure cognac joins Ludacris’ Disturbing Tha Peace Records as yet another successful venture of the business mogul. It’s not all strictly business for Ludacris, though. Indeed, his philanthropic efforts rival his entertainment accomplishments. He recently partnered with Crash writer-director Paul Haggis and the Artists for Peace and Justice to help raise more than $4 million for Haitian relief efforts. Ludacris has also raised more than $100,000 for Atlanta flood victims through his The Ludacris Foundation and recently partnered with a local Atlanta automobile dealer to give away 20 cars to people who have been adversely affected by the recession.

Of course, it all starts with music for Ludacris. With his next album, "Ludaversal," already in the works, the media mogul has grand plans to expand his brand on an increasingly global basis. But for now, though, "Battle Of The Sexes" stands as a landmark release that should create lively debate given its groundbreaking nature. "This has not been done before," Ludacris says. "There’s only two types of people in this world and for thousands and thousands of years we have tried to understand one another and we still don’t 100 percent understand each other."

Though "Battle Of The Sexes" does provide plenty of insight.