Watch the Full-Length 'Sold Out: The Underground Economy of Supreme Resellers'

On Monday, the first part of Sold Out hit the Internet. The subsequent parts rolled out over the rest of the week, but if you've been patiently waiting to take in the entire project in one sitting, your day has come. Above you'll find the full-length cut of Sold Out, with all four parts edited into a single cohesive whole.

If you need a reminder about the story unfolding, here's Complex Style's associate editor Karizza Sanchez:

In 1994, James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York. At the time, Supreme was a brand for skaters by skaters—even the design for the shop was more open so skaters could come right in with their skateboards. But today, 21 years later, Supreme is a legendary streetwear brand that’s cultivated a cult following well beyond that original fan base. Continuing to release product in tightly controlled, limited amounts, the brand is as big as it wants to be in New York, Los Angeles, and London; a titan in Japan—arguably its largest market.

Complex has covered Supreme for well over a decade (Complex was founded in 2002). Most of it was from afar; we wrote about releases or lookbooks. But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Every story was the same: Lines snaked around the block, kids camped out for hours or days, sometimes even in subfreezing temperatures, just to get any Supreme item. Each Thursday drop was chaos. In April 2014, the NYPD canceled the Supreme x Nike Air Foamposite One in-store launch at the NYC flagship after a riot nearly broke out earlier that day.

But there was something much bigger here. We learned that many were in line to purchase gear that they’d later flip online for big profits, selling apparel and other items for as much as 1,200 percent above retail value. “We started to get to know these people and realized there was a business here and real money to be made,” explains Emily Oberg, Complex Editorial Producer and one of the directors of this documentary. While the reselling market is hardly new, and people have been selling Supreme online for years, it’s yet to be the focus of serious investigation—until now.

Rating:
  • Currently 0/5 stars.

Views: 100

Comment

You need to be a member of True Skool Network to add comments!

Join True Skool Network

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Subscribe to E-Blast

WIN TICKETS

Hugel
Saturday, Nov 7 @ Greek Theatre, Berkeley

Bonobo
Saturday, Nov 14 @ Fox Theater, Oakland

Pretty Lights
Thursday-Sunday, Nov 19-21 @ Fox Theater, Oakland

Ozomatli
Saturday, Nov. 21 @ UC Theatre, Berkeley

Connect

Members

Photos

  • Add Photos
  • View All

Latest Activity

realmuzik posted a discussion

AggronympH Drop Stand Out Single "Overdose"

“Overdose,” the fourth track on AggronympH’s 2015 album *Shivers In My Veins*, is a haunting study in melancholy.The song takes its time building an immersive atmosphere, drawing listeners into a landscape of loss, isolation, and fading hope. It begins with a soothing piano passage, surrounded by sparkling, dreamlike sounds that seem to drift weightlessly. Gentle beats and softly rattling cymbals…See More
38 minutes ago
Editor's Pick posted discussions
7 hours ago
Editor's Pick posted discussions
yesterday
TEAM BIGGA RANKIN posted a discussion

Sue Ann Carwell "The Things Lovers Do"

Sue Ann Carwell is a two-time Grammy Award–winning and seven-time Grammy–nominated vocalist whose career spans decades of soul, R&B, funk, and blues excellence. Born in Chicago, Illinois, she moved with her family to St. Paul, Minnesota at a youthful age, where her extraordinary musical gifts quickly became clear. As a teenager, she emerged on the Minneapolis R&B scene, winning local talent shows with her band Enterprise Band of Pleasure performing alongside influential musicians such…See More
Thursday
Editor's Pick posted videos
Thursday
48 events by Editor's Pick were featured
Thursday
Editor's Pick posted events
Thursday
Editor's Pick shared their discussion on Facebook
Thursday
Editor's Pick posted discussions
Thursday
realmuzik posted a discussion

Hoodtrophy Releases Captivating New Single "Tour Song" ft. Gritty Lex

Hoodtrophy Bino just dropped a new hit single titled “Tour Song” ft. Gritty Lex. “Tour Song” is a heavy-hitting West Coast hip-hop anthem that captures the raw, fast-paced energy of life on the road. Directed by Bullet Loko and inspired by their recent tour stint with Chief Keef, the official visual pairs city skylines, travel shots, and high-energy performances.…See More
Thursday
A video by Editor's Pick was featured

Cardi B: Tiny Desk Concert

Cardi B made her Tiny Desk Concert debut this week, delivering a high-energy performance of fan-favorites that included a little switch-up in her Latto shout-out on "ErrTime." Bardi's episode premiered on Monday (Oct. 19), featuring eight songs…
Wednesday
Editor's Pick posted discussions
Tuesday

© 2026   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service