The Rise of Asian Rap Culture with Rich Brian, 88rising, and $tupid Young

A growing number of Asian artists have burst onto the hip-hop scene over the past few years, thanks, in large part, to 88rising—a multimedia company that specializes in signing and amplifying Asian talent. Founder Sean Miyashiro has helped artists like Joji, Higher Brothers, and Rich Brian (formerly known as Rich Chigga) build massive followings and net millions of views on YouTube, where the rappers upload a steady stream of music videos. But even as their popularity skyrockets, some in the hip-hop community take issue with their lyrics—raising questions about the line between self-expression and cultural appropriation.

For this episode of ‘MINORITY REPORTS,’ VICE’s Lee Adams met up with Miyashiro and a handful of high-profile Asian rappers—including $tupid Young, an Asian Crip unaffiliated with 88rising—to hear why they got into hip-hop, and what challenges they've faced while creating space for themselves as hip-hop's newest minorities. He also sat down with Ebro Darden—a Hot 97 morning host and Apple Music’s global editorial head of hip-hop and R&B—to hear his take on the cultural movement, exploring what separates contributing to hip-hop culture from misappropriating it.

*** Rich Brian has been mistakenly spelt in several subtitles as Rich Bryant. This oversight is highly regretted.

Rating:
  • Currently 0/5 stars.

Views: 17

Comment

You need to be a member of True Skool Network to add comments!

Join True Skool Network

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Subscribe to E-Blast

WIN TICKETS

Hugel
Saturday, Nov 7 @ Greek Theatre, Berkeley

Bonobo
Saturday, Nov 14 @ Fox Theater, Oakland

Pretty Lights
Thursday-Sunday, Nov 19-21 @ Fox Theater, Oakland

Ozomatli
Saturday, Nov. 21 @ UC Theatre, Berkeley

Connect

Members

Photos

  • Add Photos
  • View All

Latest Activity

Editor's Pick posted discussions
2 minutes ago
Editor's Pick posted discussions
yesterday
TEAM BIGGA RANKIN posted a discussion

Sue Ann Carwell "The Things Lovers Do"

Sue Ann Carwell is a two-time Grammy Award–winning and seven-time Grammy–nominated vocalist whose career spans decades of soul, R&B, funk, and blues excellence. Born in Chicago, Illinois, she moved with her family to St. Paul, Minnesota at a youthful age, where her extraordinary musical gifts quickly became clear. As a teenager, she emerged on the Minneapolis R&B scene, winning local talent shows with her band Enterprise Band of Pleasure performing alongside influential musicians such…See More
Thursday
Editor's Pick posted videos
Thursday
48 events by Editor's Pick were featured
Thursday
Editor's Pick posted events
Thursday
Editor's Pick shared their discussion on Facebook
Thursday
Editor's Pick posted discussions
Thursday
realmuzik posted a discussion

Hoodtrophy Releases Captivating New Single "Tour Song" ft. Gritty Lex

Hoodtrophy Bino just dropped a new hit single titled “Tour Song” ft. Gritty Lex. “Tour Song” is a heavy-hitting West Coast hip-hop anthem that captures the raw, fast-paced energy of life on the road. Directed by Bullet Loko and inspired by their recent tour stint with Chief Keef, the official visual pairs city skylines, travel shots, and high-energy performances.…See More
Thursday
A video by Editor's Pick was featured

Cardi B: Tiny Desk Concert

Cardi B made her Tiny Desk Concert debut this week, delivering a high-energy performance of fan-favorites that included a little switch-up in her Latto shout-out on "ErrTime." Bardi's episode premiered on Monday (Oct. 19), featuring eight songs…
Wednesday
Editor's Pick posted discussions
Tuesday
Sonicrise is now a member of True Skool Network
Tuesday

© 2026   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service