Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Respekk, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On top of running his label Clay James has also been opening up Sound Lynk Studios around the Atlanta Metro area with his long time friend and business partner Chad Hampton. Chad and Clay met on the campus of Georgia State University and have been working together ever since. Chad Hampton is also the Chief Operations Officer at Playas Club Music Group. Both of these young men were notable figures during their era at GSU, with Chad being a member of Omega Psi Phi, and Clay being a member of Kappa Alpha Psi. Their Divine 9 association is what prompted them to partner with Historically Black Since on the Sound Lynk Stage during SXSW week in Austin, Texas. Historically Black Since is a media platform founded in 2017 dedicated to the culture of HBCUs and Black Greek Lettered Organizations. Sound Lynk Studios and Historically Black Since recently ran a competition in which HBCU students and Black Greek Lettered Organization members were able to perform in an IG LIVE talent show. The winner of the talent show was 2K Jesse, a student from Lincoln University Of Missouri. He is receiving a performance slot on The Sound Lynk Stage during SXSW Week at Tellers Austin on Thursday March 13th 8pm-2am Hosted by E.Cole with DJ Iceberg & DJ Trac on the 1s and 2s.

Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954