Wu-Tang Clan’s Masta Killa stars in a bold new PETA campaign, encouraging fans to try a plant-powered lifestyle and “Protect Ya Neck.” Read more and check out the campaign inside.

In the campaign’s striking visuals, the legendary MC rocks eye-catching “lettuce camo” while flashing a handful of fresh leafy greens. With his newly released solo album Balance out now, Masta Killa is shining a spotlight on another passion of his — veganism. As a longtime vegan and advocate for mindful living, he’s spreading the message that eating plant-based is more than just a trend. He considers it to be a lifestyle rooted in health, longevity, and compassion.

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