Record labels are obsolete. They haven’t kept up as music evolved from selling CDs to streaming songs to promoting concert tickets and merchandise. Labels were meant to help artists generate albums, fame, and money. But now anyone can record themselves and no one “buys” music. So today that requires being a technology company, combining analytics with hyper-targeted advertising. And the old labels don’t have the engineering talent for it.
That’s why last year, the former president of Interscope Records Steve Stoute secretly raised a $70 million Series A led by Google’s corporate umbrella Alphabet and joined by prestigious venture firm Andreessen Horowitz, Silicon Valley investors Floodgate, and entertainment giant 20th Century Fox.
Today, his startup UnitedMasters emerges from stealth.
UnitedMasters is ready to give musicians an alternative to exploitative record label deals. Artists pay UnitedMasters a competitive rate to distribute their music across the internet from Spotify to YouTube to SoundCloud, and they split the royalties while the artist retains the rights to the master recordings. Then UnitedMasters sucks back in all the analytics, identifies the listeners, builds artists a CRM tool, and helps them retarget their top fans with pinpointed ads for tickets and merch.
Sparoh is an Atlanta-based artist creating music at the crossroads of melodic trap, alternative pop, and punk-fueled rebellion. Equal parts vulnerable and unapologetic, her work explores identity, liberation, and the complexities of Black womanhood.Raised in the DMV on a foundation of jazz, funk, and blues, Sparoh was drawn early to artists who challenged convention and redefined what was possible. Influenced by trailblazers like Joyce Kennedy,…See More
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