BEST GUIDE TO HIP HOP EVENTS, SHOWS & CONCERTS x SOCIAL NETWORK
Why the First $500 from Artists' Fans Changes EVERYTHING
In this clip of The Manager’s Playbook, Mag Rodriguez unpacks the rise of LaRussell, an artist, entrepreneur, and early believer in the EVEN platform.
LaRussell didn’t just join EVEN. He became its first artist and one of its most powerful case studies. What started with skepticism turned into a breakthrough: $27K in hours, $100K in a month, and a model that proved direct-to-fan can be both scalable and personal.
This conversation is about more than numbers. It’s about betting on yourself, using technology to shift the rules, and showing what’s possible when the artist is in control.
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Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more
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Don Carlos
Friday, June 12 @ The Chapel, SF
J Boog
Tuesday, June 16 @ UC Theater, Berkeley
DaBoyDame w/ Keyshia Cole, Plies +more
Friday, June 19 @ Fox Theater, Oakland
Buju Banton & Stephen Marley
Saturday, June 20 @ Fox Theater, Oakland
Khalid
Friday, June 26 @ Greek Theatre, Berkeley
Thee Sacred Souls
Saturday, Aug 15 @ Greek Theatre, Berkeley
Jungle
Wednesday, Oct 7 @ Greek Theatre, Berkeley
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June 12, 2026 from 8pm to 11pm
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