After their red velvet and cheesecake-flavored ‘Juneteenth’ ice cream garnered negative backlash, Walmart has recalled the product.

Walmart has pulled the plug on Juneteenth. After images of the store’s Great Value Brand ‘Juneteenth’ “Celebration Edition” ice cream went viral, social media users criticized the product, flavored with a swirl of red velvet and cheesecake “Share and celebrate African-American culture, emancipation and enduring hope,” the label read.

“Juneteenth holiday marks a celebration of freedom and independence,” the company said in a statement to FOX Television Stations. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

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