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Vestax: The Rise and Fall of a DJ Icon
In the ’90s and early 2000s, if you walked into any underground DJ booth and saw a Vestax PMC mixer or a pair of PDX turntables, you knew the DJ meant business. Vestax wasn’t just gear, it was a cult. Sleek Japanese engineering met with a rebellious, boundary-pushing ethos that made it the go-to brand for turntablists, hip-hop heads, and experimental techno warriors alike.
But by the mid-2010s, the brand had vanished. Not phased out slowly, obliterated. While rivals like Pioneer DJ skyrocketed to monopolistic dominance and Technics remained the gold standard of turntables, Vestax collapsed in silence, buried under financial debt, legal battles, and strategic misfires.
So what happened? How did a brand that once defined an era in DJing lose its rhythm so catastrophically?
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