The Wild True Story Behind Kendrick Lamar’s Super Bowl Halftime Show

KENDRICK LAMAR WANTED a GNX. Not the one from the cover of his new album of the same name. One that could be gutted and turned into a “clown car” for his Super Bowl LIX halftime show. That’s how Shelley Rodgers, the show’s art director, tells it. Rodgers has solved such big-stage problems for everyone from Beyoncé to Lady Gaga; she won an Emmy for her work on Rihanna’s halftime show in 2023. A car wasn’t a huge deal, but she still needed to find one. They couldn’t borrow Lamar’s own Buick Grand National because they’d kind of need to destroy it to pull off the visual trick.

“That car was not easy to find, especially since he dropped his album,” Rodgers says. “We could have just used his, but I don’t know that he would’ve liked it after.”

Erik Eastland from All Access, the company responsible for fabricating the stage for Sunday’s show, was the one who found what Lamar wanted. Eastland and his team located the GNX at a mom-and-pop car lot in Riverside, California, after a thorough search and at least one near mishap.

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