Snoop Dogg has surprised very few people by revealing that his recent announcement that he would “give up smoke” turned out to not refer to marijuana.

On Monday (November 20), Tha Doggfather shared that his pledge referred to literal smoke — as in, from a fire. The whole thing was revealed to be an ad for a limited edition collaboration with Solo Stove, a brand of smokeless fire pits.

“Announcement: I’m giving up smoke,” Snoop says in an ad he shared on his Instagram page. “I know what you thinking — ‘Snoop, smoking’s kind of your whole thing.’ But I’m done with it. Done with the coughing and my clothes smelling all sticky-icky. I’m going smokeless.”

He captioned the ad: “I’m done with smoke. I’m going smokeless with @solostove.”

CHECK THE REST AT HIPHOPDX