Snoop Dogg is being forced to change the name of his Snoop Loopz cereal brand. The rapper, who began selling Snoop Loopz under he and business partner Master P’s Broadus Foods company earlier this year, revealed the unfortunate news in a post on his Instagram account.

“So they don’t want us to use Snoop Loopz on our cereal box even though that’s my name,” the Long Beach native wrote in the caption of a clip of himself and Master P holding boxes of Snoop Loopz while explaining their desire to add diversity to the market.