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Pioneer DJ’s parent company AlphaTheta Corporation acquires Serato
AlphaTheta Corporation, the company that oversees brands including Pioneer DJ and rekordbox, has announced its acquisition of Serato Audio Research Limited.
Announced today (11th July), both companies have confirmed the acquisition of all Serato shares by AlphaTheta. The move is currently pending approval from the New Zealand Overseas Investment Office and the finalisation of other customary conditions.
The companies have worked together previously. Serato’s popular DJ software was first made compatible with Pioneer DJ hardware in 2012 with the release of the DDJ-SX controller. Numerous Pioneer DJ controllers released in the decade since then have been compatible with Serato, alongside Pioneer DJ's own software, rekordbox.
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