The beloved, retro, SoCal-motel-feeling Phoenix Hotel, which has always been a charmingly out-of-place oasis in between Civic Center and the Tenderloin, may not be long for this world as the property has just hit the market for $15 million.

Whether or not the Phoenix Hotel, which has more boutique-hotel charm and a still popular restaurant/nightlife space, has seen its business suffer as badly in recent years as the nearby Best Western is not known. They're still charging $300 per night for peak times — like around Pride Weekend when the hotel courtyard becomes a prime party space — and here in the dead of winter you can stay there for $120 per night.

But the owners are testing the waters to see if the 0.87-acre property will command what they're after, which is $397 per square foot for the land — or about $40,000 per developable unit. The property is zoned to build up to 80 feet high — or about eight stories — and with the state's density bonus, it could accommodate up to 450 units, according to the listing.

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