TikTok announced an all-in-one platform for music marketing and distribution, SoundOn. The social media platform launched the service to empower new and undiscovered artists in an effort to help them build their careers.

SoundOn allows artists to upload their new music directly to TikTok and its sister streaming platform Resso, which is owned by ByteDance. Artists can begin earning royalties whenever their music is used. The platform pays out 100 percent royalties to music creators in the first year and 90 percent thereafter. SoundOn will also offer a wide range of promotional tools and support that will prove beneficial, especially for independent artists hoping to profit from their streams and without the help of a major label backing them.

The service includes audience insight and development, advice from a dedicated SoundOn artist team, access to TikTok’s song tab where music is linked on profile pages, and promotional support through creator marketing.