Toy giant Mattel has announced an innovative partnership with OpenAI to develop a new generation of AI-powered toys and games. The collaboration will introduce generative AI into some of Mattel’s most iconic brands like Barbie, Hot Wheels, and American Girl. Read more inside.

According to a recent announcement shared by OpenAI, Mattel will be using OpenAI’s enterprise-level tools, including ChatGPT Enterprise, to develop interactive, intelligent toys that can engage children in new and immersive ways. The first Ai-enhanced products are expected to hit shelves later this year. The company emphasized that all AI features will be introduced in a “safe and secure manner,” sparking both excitement and concern among parents, educators, and tech watchdogs.