Master P thinks Google confusing him for Luther Vandross is either a case of AI running amok or a grander scheme to bury his Snoop Cereal company!!!

Ok, he's joking about that second part, but the Colonel knows a great marketing opportunity when he sees it. TMZ Hip Hop caught up with Master P in Burbank, CA, outside Walmart -- the soon-to-be retailer of his and Snoop Dogg's breakfast venture -- and he said he'd better understand Google mistaking him for the cereal's mascot, instead of Luther.