BY MAX LIGHT • DECEMBER 28, 2018

From three different cities, three respected MCs come together to do damage. Brooklyn, New York’s, Los Angeles, California’s Rakaa Iriscience, and Lawrence, Massachusetts’ REKS unite on the “To The Fullest” video. With the lyricists’ respective styles weaving seamlessly throughout their delivery, this arrangement lives up to its name. The song is part of the Because We Live It campaign, with the track produced by 12 Finger Dan, and cuts by Stevie Drumz.

The single is accompanied by a black-and-white filtered visual featuring boomboxes, graf’, and some dancing. The video introduces the track with a message emphasizing the importance of staying focused and being attentive in the name of creativity. With a white backdrop serving as the canvas, the contrast of the video not only focuses the viewer’s attention on the physical Hip-Hop elements of the vid’, but draws attention to the message the three MCs paint with the bristles of their bars.

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