Legendary music executive #LyorCohen joins N.O.R.E. and DJ EFN on #DrinkChamps for an insightful dive into his pioneering career and big visions for the future. He goes in-depth on discovering DMX's genius and building Def Jam into a hip hop empire in the 80s/90s golden era. Lyor also discusses his entrepreneurial success with 300 Entertainment, passion for fighting cancer in the black community, and responsible preparation for AI's impact on music.

With plenty of never-before-heard stories spanning from Run DMC to Jay-Z, he provides a rare insider history of hip hop's evolution from subculture to global phenomenon. Lyor offers hard-earned wisdom on assembling championship teams, balancing art and business, as well as the importance of social impact.