The video, directed by Alberto Angelini, shows both the depth and intricacy of Lupe’s songwriting and pokes fun at online conspiracy theorists. As the song—produced by Soundtrakk—plays, the web searches move from Lupe’s faith to numerology to the notion the song is all about hands. The searches are then met with a desktop notepad that aims to decode and decipher the verse.

KRS-One Reveals The Secrets of the Illuminati & Says There Is Nothing To Fear (Video)

The video capture includes a deep dive into Lupe’s subReddit. There, as many Hip-Hop Heads (including AFH) do, there are impassioned theories about a song within the DRILL MUSIC IN ZION LP. They involve Lupe’s ongoing post at the Massachusetts Institute of Technology, his previous albums, and countless photos of his hand gestures. This all plays out while Nayirah sings (who becomes part of the searches and queries) and Fiasco raps.

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