Latto brings the old-school to 2023 for Sprite’s Hip-Hop 50 campaign. In collaboration with the soft drink company, the “Lottery” rhymer has remade 1992 Eric B. & Rakim classic “Don’t Sweat the Technique” for hip-hop’s 50th anniversary. In the 4-minute clip is Rakim, who gives Latto, born Alyssa Michelle Stephens, advice in-between takes of her performing at a warehouse function.
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Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more
Hugel
Saturday, Nov 7 @ Greek Theatre, Berkeley
Bonobo
Saturday, Nov 14 @ Fox Theater, Oakland
Pretty Lights
Thursday-Sunday, Nov 19-21 @ Fox Theater, Oakland
Ozomatli
Saturday, Nov. 21 @ UC Theatre, Berkeley
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