Kanye West cannot sell his “White Lives Matter” t-shirts because Arizona radio co-hosts Ramses Ja and Quinton Ward were gifted the trademark.

Kanye West might want to give up on his “White Lives Matter” campaign. On Monday (October 31), Capital B reported that Arizona radio hosts Ramses Ja and Quinton Ward were gifted the slogan’s trademark from a longtime anonymous listener of their show, Civic Cipher. The trademark was transferred to Ja and Ward in September, becoming possessors of the “White Lives Matter” phrase on October 28.

The two now hold the rights to sue anyone who uses it for profit. The former anonymous owner believed that the radio hosts – who focus on social justice – would be able to “leverage the phrase for Black causes.”

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