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Matt Hansen went from posting TikTok covers to building a billion-stream independent music career. In this episode of The Manager’s Playbook, Matt breaks down how a one-take Frank Ocean “Godspeed” cover in a parking garage took him from 500 followers to 500,000 overnight, sparked major label interest, and forced him to learn the business fast. We get into TikTok strategy, artist development, staying independent, distributor deals, touring ROI, opening slots, owning your catalog, building the right team, and how Matt turned a viral moment into a real career.

This is a must-watch for independent artists, artist managers, music marketers, aspiring music executives, and anyone trying to understand how artists build leverage in today’s music business. Simply put, a conversation like this doesn't come cheap.