In our industry, we’ve watched many brands consolidate over the last decade. Naturally, AlphaTheta’s pending acquisition of Serato Audio Research feels like it could be an intense consolidation for many DJs.

Insights from the executives steering those brands help give DJs a peek into what’s to come – but they are rare. We recently got a rare opportunity to chat with one of the key orchestrators of change at Serato – their Chief Strategy Officer, Nick Maclaren. In the wake of the announcement of AlphaTheta Corporation’s (Pioneer DJ’s parent company) acquisition of Serato, the DJ community has been buzzing with speculation and anticipation. Questions about product innovation, support, and the culture of Serato have been more prevalent than club-goers requests for Bad Bunny.

In this exclusive feature, we delve into the mind of one of Serato’s top executives to reveal the road map for this iconic brand. Will Serato stay the same in this new partnership? How will they balance preserving their rich legacy of innovation while being a part of a bigger corporation? We’ve got all the answers straight from the top.

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