To fully understand the impact and importance of Cold Chillin' Records, one must understand the individual separate elements that enabled Cold Chillin' artists to experience high visibility years before the label was a reality.

Cold Chillin' principles Tyrone "Fly Ty" Williams, John "Mr. Magic" Rivas and Marlon "Marley Marl" Williams were all instrumental on New York radio, namely WBLS, while Pop Art, NIA and Prism Records released most of the early recordings by individual members of the Juice Crew. Fly Ty was a sports reporter at WBLS, while Marley, (who Mr. Magic dubbed "The Engineer All Star"), manned the turntables. Mr. Magic was the on-air personality.

The original Juice Crew was formed by Disco Fever club owner Sal Abbatiello and was originally called "The Fever Crew." It consisted of a fraternity of friends who hung out at the legendary Bronx club. The name "Juice" originated with Mr. Magic, who dubbed himself "Sir Juice." Sal, Mr. Magic, rap stars Kurtis Blow, Melle Mel, Grandmaster Flash, Whodini and June Bug were all members of the first Juice Crew. It would be many years later that Marley Marl, Roxanne Shanté, Biz Markie, MC Shan, Craig G, Tragedy and others adopted the name for their rap collective.

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