OAKLAND, CA – The 10th annual Hiero Day is returning to Oakland next month over Labor Day weekend with several special guests, including Juice Crew members Kool G Rap and Masta Ace. Speaking to HipHopDX, Tajai Massey of Hiero, Souls of Mischief and Rap Noir was looking forward to the diversity of the bill.

“Hiero Day is always a combination of local and national talent from different genres, though remaining Hip Hop-centric,” he told DX. “This year, we are especially excited that Oakland’s own Keyshia Cole is blessing us and equally excited that Juice Crew legends Kool G Rap and Masta Ace are rocking the stage as well.

“Plus, we have some awesome up-and-coming acts like Jane Handcock, Lil Kayla, LaRussell, Hiero Imperium signee Lxgit and Tyler Lauren on the bill. We love the fact that our curation makes it possible for people of all walks of life and lovers of all styles of music to be able to enjoy themselves and be exposed to the classics plus new music.”

Tajai added the Akira’s Book Club kids area will also provide plenty of kid-friendly activities along with a roller skating rink and an NFT experience.

“We’ve teamed up with the Sk8-Fever documentary to have a roller skating area with its own DJs and activities,” he continued. “We also are asking attendees to bring their phones and headphones charged because we have two extra special experiences going along with everything else. First of all, we have an NFT experience where you can collect custom Hiero NFTs and prizes at all of our events over the Hiero Day weekend.

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