Chris Atlas knows the hip-hop landscape like the back of his hand. A native of The Bronx and savvy music industry vet, he currently holds the position as president of Fat Beats, which is currently celebrating its 30th anniversary. On this episode of XXL's Inside Track podcast, Atlas speaks on his nearly 30 years in the music industry, marketing experience, the importance of artist development, the progression of artists like Earl Sweatshirt, IDK and Tyler, The Creator, and more.

Atlas started as an intern at Tommy Boy Records in 1995 while attending City College in New York before being tasked with heading Tommy Boy Black Label three years later. In 2000, worked at Cornerstone Agency, the parent company of The Fader, before moving on to Executive Vice President of Marketing at Def Jam in 2008 where he worked with artists like Ye, Rick Ross, Jeezy, Ludacris and Rihanna. From 2017-2023 he was the Executive Vice President, East Coast Operations & Urban Music at Warner before taking on his current role at Fat Beats where he uses his skills for developing artists in the new era.

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