On Tuesday (May 14), the Detroit Free Press printed an advertisement disguised as an obituary. The ad, which appeared on Page 3B in the sports section, is titled “Slime Shady Made Lasting Impressions," with the subhead reading, "Fans ‘Will Never Forget’ Controversial Rapper." The actual obit details the demise of the Detroit rapper's alter-ego.

"A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully deranged single ‘My Name Is,’ which—along with its uniquely eye catching video—exposed the young artist and his lyrics to a wider audience," the obituary reads.

"Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth."

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