Drake Accuses UMG & Spotify of Scheme to ‘Artificially Inflate’ Kendrick Lamar’s ‘Not Like Us’

Drake has initiated legal action against Universal Music Group (UMG) and Spotify over allegations that the two companies conspired to artificially inflate the popularity of Kendrick Lamar’s “Not Like Us.”

In a filing Monday (Nov. 25) in Manhattan court, Drake’s Frozen Moments LLC accuses UMG of launching an illegal “scheme” involving bots, payola and other methods to pump up Lamar’s song — a track that savagely attacked Drake amid an ongoing feud between the two stars.

“UMG did not rely on chance, or even ordinary business practices,” attorneys for Drake’s company write. “It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

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